The best happy hour in Myrtle Beach, SC combines discounted craft cocktails, a relaxed atmosphere, and food worth ordering, not just bar snacks you tolerate. Myrtle Beach has dozens of options along the Grand Strand, but the spots that stand out pair genuine drink quality with a window of time that actually fits your evening plans.
A genuinely good happy hour gives you discounted drinks that are still made well, food that pairs with them, and a room you want to sit in for more than one round. In Myrtle Beach, that combination is less common than you’d think.
Here’s what separates a real deal from a marketing label:
Most Myrtle Beach bars run happy hour between 4 p.m. and 7 p.m., with the sweet spot being 5 to 7 p.m. on weekdays. Weekend happy hours are shorter at many spots, sometimes ending at 6 p.m., because foot traffic picks up and there’s less incentive to discount.
Myrtle Beach is a resort town with a hard tourist season. Here’s how that affects happy hour:
Weekday happy hours, especially Tuesday through Thursday, tend to offer the best value and the least crowding. Friday and Saturday specials exist but the room is busier and some bars quietly shorten the window.
44 & King is located at 515 44th Ave N in Myrtle Beach, SC 29577, in the midtown corridor between the oceanfront tourist strip and the quieter residential neighborhoods to the west. That address puts it away from the heaviest Ocean Boulevard congestion while still being a short drive from most hotels and rental properties along the Grand Strand.
The 44th Ave N area is one of those pockets that locals know and visitors discover after their first trip. It’s accessible, parking is less of a battle, and the vibe skews toward people who are actually there for the food and drinks rather than just the spectacle.
44 & King operates as a bar, pub, and dine-in restaurant. Services include:
You can browse the full food and drinks menu before you go, which is worth doing if you’re planning around dietary preferences or just want to know what you’re walking into.
The best happy hour isn’t the one with the lowest prices, it’s the one you actually want to stay for a second round.
At a bar that takes its cocktail program seriously, happy hour is the right time to try something you wouldn’t order at full price. Signature drinks, house-made syrups, and fresh-squeezed citrus are where the kitchen’s effort shows up in the glass.
Check the happy hour specials at 44 & King to see what’s currently on offer before you head in.
A little planning goes a long way, especially in peak season. Here’s a simple approach that works:
Most Myrtle Beach bars run happy hour from 4 p.m. to 7 p.m., with some spots extending to 8 p.m. on slower weeknights. Weekend windows are often shorter, sometimes ending at 6 p.m. Always confirm current hours with the specific bar before you go, especially in the off-season.
Yes. 44 & King is a bar, pub, and dine-in restaurant at 515 44th Ave N in Myrtle Beach that offers craft cocktails and a full menu. You can find current happy hour specials at 44 & King on their website. Hours and specials can change seasonally, so checking ahead is a good idea.
44 & King is at 515 44th Ave N, Myrtle Beach, SC 29577. That’s in the midtown area of Myrtle Beach, off the main tourist strip but easy to reach from most hotels and beach rentals along the Grand Strand. Parking is generally more manageable than oceanfront locations.
44 & King accepts reservations, which is especially useful during summer when popular bars fill up quickly. You can make a reservation online. For walk-in happy hour, arriving within the first 30 minutes of the window gives you the best chance at a good seat.
A bar-only happy hour focuses on drink discounts at the bar rail. A restaurant happy hour, like what a dine-in spot offers, typically includes food specials alongside drink deals, which stretches the value further. If you’re planning to eat anyway, a dine-in restaurant with happy hour pricing is usually the better deal.
Some bars combine happy hour pricing with live music, trivia, or themed drink nights. 44 & King posts its upcoming events online, so you can plan around a night that has something extra going on beyond just the drink specials.
Look for a bar that uses fresh ingredients, rotates its cocktail list seasonally, and has staff who can describe what’s in the glass. A full kitchen on-site is a good sign. Bars that take their craft drinks seriously tend to also take their happy hour seriously, meaning the specials are worth ordering, not just the cheapest items on the list.
44 & King is at 515 44th Ave N, Myrtle Beach, SC 29577. You can browse the full food and drinks menu, check the photo gallery to get a feel for the space, or make a reservation before your next visit. For questions, reach out through the Contact Us page or call (843) 626-5464.