Our Story

More than just a restaurant, we're a gathering place for the community.

Our Story

Our Legacy

Opened in 2019 by Brown and Phil Bethune, 44 & King was born from a vision to create a space that Myrtle Beach was missing—a true neighborhood pub that feels both relaxed and elegantly upscale. Located right at the crossroads of 44th Ave and Kings Highway, we’ve built more than just a restaurant; we’ve cultivated a vibrant community hub where friends, family, and newcomers can gather to celebrate life’s moments.

Step into our expansive outdoor courtyard, a serene oasis shaded by magnificent, centuries-old live oaks and fragrant magnolias. Here, you can enjoy a friendly game of cornhole or bocce, or simply relax and take in the mouth-watering aroma of our wood-burning grill. Our atmosphere is hip and lively, yet never pretentious—delivering pure, unadulterated Southern hospitality. Whether you’re here for a casual lunch, a celebratory dinner, or evening cocktails under the stars, you’ll find a welcoming environment that invites you to linger, laugh, and dine like a king.

Est. 2019

Locally owned

Myrtle Beach

44th Ave North

The Vision of Brown & Phil Bethune

When Brown and Phil Bethune opened 44 & King in 2019, they wanted to create something Myrtle Beach was missing: a true neighborhood pub that elevated traditional Southern comfort food while maintaining a relaxed, welcoming atmosphere. Their vision was to craft a space where locals could feel at home and visitors could experience genuine Southern hospitality at its finest.

The name reflects our location at the corner of 44th Avenue North and Kings Highway, grounding us firmly in the local community at Magnolia Row. We believe in the power of a good meal and a great drink to bring people together. Our pub is designed to be a gathering place—a sanctuary where stories are shared, laughter echoes, and every guest is treated with the utmost care and respect.

Our brand personality is “hip but not pretentious.” Our menu is a tribute to Southern culinary traditions, updated with modern techniques and locally sourced ingredients whenever possible. We take pride in our roots, honoring the classic flavors of the Lowcountry while introducing innovative twists that keep our offerings fresh and exciting. Whether you’re a Myrtle Beach local or visiting our beautiful coast, you’re treated like family here with true Southern hospitality.